If your organization is trying to modify your product, or come up with ideas for new products, consider using nature as a source of inspiration/information. It’s called Biomimicry, and here are a couple of ideas I’ve seen recently.
http://www.csmonitor.com/Science/2016/0123/How-the-Namib-Desert-beetle-could-help-stop-frost-on-airplanes
http://www.sandia.gov/news/publications/labnews/articles/2016/22-01/wind_blades.html
To find out more about this approach go to http://biomimicry.org/