Purchased some HP laser printer cartridges from Office Depot a week or so ago, which I’ve done several dozen times over many years. Got an email asking how the purchase/delivery process had gone. Ok, maybe a little value.
But today I got an email asking me to rate the cartridges themselves. What sense does that make? It’s not like it’s a new product? Never got that request before. Wonder what they really wanted. I opted out.
That got me thinking about just how much noise we see every day, and how little we see of value. LinkedIn is a good example. All those announcements of people having been with X company for Y years. People hit the auto “congrats” button. The original message is automated. The responses are zero value. And all the posts that say “look what I’ve accomplished” … I swear it reminds me of an online high school yearbook.
Then of course there’s Twitter. I tried it many years ago when it was new, then realized just how ridiculous it was and quit. Now I know why it’s called Twitter … many of the users are Twits!
And of course the whole Trump/Mueller Russian collusion thing is a phenomenal example of the amount of wasted time and resources spent by celebrities, news (supposedly) organizations, politicians, etc. Lots of noise, nothing of value.